GenNext has pioneered the next generation of plant science by creating high energy turf grass formulas that are composed of strictly organic ingredients. These products help golf course superintendents maintain a more sustainable environment within the soil. In an industry that is resistant to change, our challenge was to present GenNext's unique products so that potential users would take notice and start to seek out solutions for their previously unsolved turf problems.
Decrease in Bounce Rate
Longer Interaction Time
GenNext was the first of its competitors to make to switch to a responsive website. Although there target market is slower to adapt to technology, making the investment early on has set them up well for the long term, and places their online presence into the next generation of web design. Mobile users also benefit from a quick one-touch to call and email buttons on the bottom of each page.
With much of the text being of a technical tone, a reader could get burnt out from reading paragraph after paragraph of static text. We built in animated features that allow visitors to interact with the content, with the goal being to keep visitors on the site long enough to convert. These animations, while visually stimulating also have functional benefits to filter product categories, locate the nearest distributor, and quickly view all product details on a single page.
