Business
Gone
Global
Since 1990 Advanced Cargo has provided customized, professional logistics services and solutions to a variety of clients including Fortune 500 companies, and government organizations. Whether it's just 1 pallet that needs to be shipped across town, or a large shipment that needs to be air dropped across the globe, they handles it all. Our challenge was to develop an updated brand identity, and create a responsive website featuring some powerful tools to better serve their clients.
Bringing together some attributes from their previous brand image, we sought out to design a logo that was familiar enough for existing customers to recognize, and appealing enough to capture the attention of new business. In discussions with their management we agreed that the word Corporation should be removed from the logo, but decided that the color scheme, block style font, and global map graphic were still a good fit.
From there we sought out to create a new logo icon that conveyed motion with a simplistic design. Our collaborative process resulted in a design made up of multiple green dots shaped to form arrows that are then outlined with black dots to provide depth in a box like perspective. With everyone signed on to the new look we brought the dot idea to their global map graphic to be used on social media and print materials.
30%
Mobile Contact Submissions
42%
Longer Interaction Time
Advanced cargo coordinates shipments for their clients by communicating with a large network including truckers, cargo ports, and aircraft carriers. OG Media’s focus was to create a website that allows each and every user to view critical information without having to pinch and zoom their screens. As one example, if a trucker, utilizing a mobile phone unexpectedly realizes that there there is available cargo space, he can quickly transmit this information to Advanced Cargo and apply to be a carrier in the Advanced Cargo network.
After all the design elements were finalized we tied together their new identity with new sales collateral and print materials. Including the websites full color scheme, this unique business card design catches the eye while still maintaining a clean look around the informational elements. We cordinated the production of these designs with their local printing company to help keep the refilling process inexpensive and hassel free.
Through our relationship with Advanced Cargo, we implemented a number of Web-based tools that allow prospective clients are to request quotes, convert currency & time zones, download related documents, and reference industry specific terminology. This user-centric content is not only a great tool to encourage visitors to return, but also helped to increase Advanced Cargo’s placement with the search engines.
We were at a point where our website and brand, for that matter, felt outdated. We turned to OG Media and they were exactly the fix we needed. They listened to our business needs and built a clean and intuitive website that allows us to effectively compete in our global market. In addition they came up with a logo that was creative and energizing to roll out with the updated website for a complete new look. Overall OG Media did an outstanding job in modernizing our company’s image and placing us in a good position for the future.
Joe Burke, Advanced Cargo
